Beck really knows his stuff when it comes to graphic design as a whole so he was never short on bringing ideas to the table,” Turrell told Dezeen. It was very much a case of exploring what we felt worked best,” Jimmy elaborated to It’s Nice That. “I worked very closely with Beck on every aspect of the artwork from its initial conception until completion. “There weren’t any strict design frameworks or grids to adhere to.
Everything from Ludo, Connect 4, Stickle Bricks, Plasticine and Slime came into the mix. We also looked at things that we remember being visually engaged and interested in as kids. After chatting with Beck we decided to bring together globular paint-like forms, simple geometric shapes and stripped back typography to create visuals that really summed up the melodic, upbeat nature of the album. Obviously the fact that the album is called “Colors” definitely influenced the general aesthetic of the whole campaign. The musical feel of the album is ostensibly classic pop which after the more downbeat, acoustic “Morning Phase” is quite a shift in gear. Turrell explained his creative process on his website: It consists of multiple die cut transparencies that fans can combine in layered designs of their own choosing. There’s four main variants of the Colors cover:ġ) the standard cover, used for the single LP red vinyl, standard CD and cassette editionsĢ) a blue and red alteration for the Barnes & Nobles exclusive white vinyl editionģ) a yellow and purple design for the yellow vinyl edition sold exclusively at independent record storesĤ) a red and yellow variant for the CD editions sold exclusively at TargetĪdditionally Jimmy Turrell and Steve Stacey created a customizable album cover for the double red vinyl deluxe edition. London-based graphic designer Jimmy Turrell – the artist behind Beck’s videos for Colors’ “Wow” and “Dear Life” – worked with Steve Stacey to design numerous album covers for the various editions of Beck’s new album Colors, out October 13, 2017.
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